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Our Story

The Story Of Coco Cosmetics

I launched Coco Cosmetics by Chloe on the 1st of December, 2018 with just £530 I borrowed from my Nana.

I was a Makeup Artist with big dreams but very little funds, so I am so extremely grateful my Nana helped me step onto the ladder.

I fell in love with makeup from my own insecurities I battled with. I had severe eczema on my body and face & would attempt to cover it up with makeup, experimenting with as many foundations and more that I could get my hands on. Realising the impact makeup can have on someone’s confidence, I began doing makeup on friends, family and soon clients.

Being a Makeup Artist, I learnt a huge amount. I knew products that worked on different skin types and ones that didn’t and most importantly, what needed changing. For the first 2 years Coco Cosmetics by Chloe was mainly local and had minimal engagement on social media until… I got Tik Tok. Tik Tok quickly turned my business around. I’m so glad I stayed consistent and believed in myself! I began creating packaging videos, day in the life’s etc and one blew up. I began getting an insane amount of support from people all over the world.

Fast forward to now and we have just started stocking with a giant retailer ‘Beauty Bay’ and have my products all over the world. Not to mention I hired my best friend and was able to give my mum a job when she was made redundant! I am so excited to see what happens for Coco in the next few years.

We are still a small business but the dream is to hopefully be as big as Charlotte Tilbury one day!